The Knowledge Transfer group welcomes you to the 25th edition of the CERN Entrepreneurship Meet-Ups! We believe it is a good opportunity to reflect upon why we are doing them, how they should be structured, and what they should contain. The session will be introduced by KT Group Leader Giovanni Anelli and IP Dissemination Section Leader David Mazur. Then we challenge you to put on your creative green hats and let us know how we are doing and what we should be doing.